The Popularity of Sports Sponsorship

Sports sponsorship can be observed and dated back to Rome and Ancient Greece where prominent society members supported the arts festival as well as the sports played. By support, it didn’t mean the proper sponsorship or patronage that was considered as a marketing tool. It rather meant continuation of such festivals and athletic events for entertainment.

Today, however, sponsorship through sports has become one of the most popular kinds of sponsorship due to the amount of exposure it can get for both sponsor and sponsee. Sponsoring an athlete or sport means that the sponsor is exchanging products or money for the right to link and associate the company name with the sporting event or athlete.

Why do organizations sponsor sports?

Aside from the popularity tag sports sponsorship gives, a number of other benefits also appeal to the company’s interest. Some of the most common benefits are given below:

Added value to brand

Companies that sponsor sports want their product or range of products to have added value when attached to a sports event or group. By value, this points to product quality, price and/or content. Companies use sports as a leverage to stand out among other competitors, and in turn create for themselves a top position where consumers can remember the name, and possibly have permanent brand recognition.

So what exactly do sports have that other types of sponsorships don’t necessarily offer? To view in terms of goals – sporting events have always had one definite output, and that is there is always a winner in the end. There is always competition; a test of which team or athlete will overcome the other, proving who is superior.

Gold medals, trophies, world records, global awareness are involved in sports and are the symbol of status of teams or athletes in a particular sport. Winners become popular enough to become household names, and this is what appeals to corporations who want to give out sponsorships. They want their name attached to that household name – which will in turn become a household name.

Major corporations such as Gatorade have applied this kind of sponsorship and come out as one of the most popular brands for beverage products. They attach themselves with major sporting events and give relevance by pointing out the benefit of the product to the athlete. This then sticks to the minds of consumers and sports enthusiast about which sports drink is the one to stick to.

Sports sponsorship does not only apply to major companies, but also to small businesses as well. The general idea of brand awareness is still applied and the only difference is the level or scale it covers.

All in all, organizations support sporting events with specific objectives, each of which is addressed below:

• Brand Awareness – this objective seeks to let consumers become aware of the product name.

• Brand Image – this objective attempts to create a specific style and/or personality that distinguishes a brand from its other competitors, and in turn may give premium pricing

• Consumer relations – corporations support sporting events to directly involve themselves with consumers and potential clients, proving that their company is capable of providing proper services and/or products

• Community relations – A more altruistic approach is for this objective wherein the company is concerned about the welfare of a community; and so supporting a sports event can make themselves know to the community

• Employee relations – this objective for a corporation is to promote employee loyalty that will in the long term be very beneficial to the business

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Jamba Juice at Sunrise Market Place

The General Manager who's name is Mr.Bell and I were talking about all of the new things that Jamba Juice is doing for the community and they will help your youth soccer teams with fundraising or even sponsorships.

One thing that is interesting is that you could hold team sign ups at his stores and the team will get 20% back in the sales the store makes, that is for having the team sign up at the store...(That is a really good deal)

I would suggest that the local soccer clubs contact Mr. Bell and discuss what Jamba Juice can do for the teams.

Citrus Heights Soccer Club
Fair Oaks Soccer Club

I will send you all emails also with Mr.Bell's Email address.

Do not wait for the last second in contacting since the word is out and other teams will be also contacting him.

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Congrats SJHS for making History

Well the Spartans did it! They have made history!

Please come and watch our Championship game at NOON on 11/15/08 at folsom High School!


Also Congrats to the players below!
Also congratulations to the following students for being selected to the GEL all league teams:



In Boys Soccer:

Justin Reyes San Juan - League Most Valuable Player

Brian Cain San Juan - First team

Javier Velazquez San Juan - First team

Gerardo Amezquita San Juan - First team

Valentin Topalu San Juan - honorable mention

Logan Day San Juan - honorable mention

PK sweet

the first PK

nsjhs Soccer Schedule.. Subject to Change

San Juan Soccer Boys
2008-2009




Date Opponent Game Time Location
Fri, Sep 5, 08 Away vs Sac Waldorf 4:00 Sac Waldorf
Tue, Sep 9, 08 Home vs Rosemont 4:00 San Juan
Thu, Sep 11, 08 Away vs Victory Christian 4:00 Victory Christian Bus 2:40

Mon, Sep 15, 08 Away vs Mesa Verde 4:00 Mesa Verde High School Mesa Verde
Wed, Sep 17, 08 Home vs Capital Christian 4:00 San Juan
Fri, Sep 19, 08 Away vs Casa Roble 5:30 Casa Roble High School Casa Roble
Mon, Sep 22, 08 Away vs Highlands 4:00 Highlands Bus 3:00

Wed, Sep 24, 08 Away vs Encina 4:00 Encina Preparatory High School Encina Bus 2:45

Mon, Sep 29, 08 Home vs Marysville 4:00 San Juan
Wed, Oct 1, 08 Home vs Forest Lake Christian (JV only) 4:00 San Juan
Mon, Oct 6, 08 Home vs Golden Sierra 4:00 San Juan
Wed, Oct 8, 08 Away vs Lindhurst 4:00 Lindhurst Bus 2:15

Mon, Oct 13, 08 Away vs Capital Christian 6:30 Capital Christian Bus 4:00

Wed, Oct 15, 08 Home vs Highlands 3:30 San Juan
Mon, Oct 20, 08 Home vs Encina 3:30 San Juan
Wed, Oct 22, 08 Away vs Marysville 3:00 Marysville Bus 1:15

Mon, Oct 27, 08 Away vs Forest Lake Christian (JV only) 3:30 Forest Lake Christian (JV only) Bus 2:00

Wed, Oct 29, 08 Away vs Golden Sierra 3:00 Golden Sierra Bus 1:15

Mon, Nov 3, 08 Home vs Lindhurst 3:00 San Juan
Tue, Nov 11, 08 Away vs D-VI Playoffs TBD Home Sites
Thu, Nov 13, 08 Away vs D-VI Playoffs TBD Home Sites
Sat, Nov 15, 08 Away vs D-VI Championship TBD Folsom HS

Sunrise United Takes 1st Place inYuba City

Well I can say great job to all of the teams that played in this tournament this past weekend.
However, Congratulations to all of the boys on Sunrise United for taking 1st place in the U-19 Division, it was not an easy victory, the last two teams were there to win and they were also very aggressive to the point that it should not have been allowed, however soon the Center Ref got control of the game back once again.

I am so proud of ALL of the BOYS that came to play as a team and not be a one man team, Sunrise United Came together as a whole team and we are all very proud of them.

Just Soccer...Lyrics to music are ADULT MATURE

Do you like MAssages?

Time For Practice

Ok it is time to get toned and fit for the season!

San Juan High School will start its training for Soccer on Tuesday and Thursdays from 3-5 PM until the end of APRIL 2008

Please come prepared to play and train..

Good LUCK AND LETS PLAY SOME SOCCER!!!!!!!

UpdatesII.... Clinton

I also refaxed Senator Clinton to see if she is sending a letter to the boys.. We will wait and see also on this one...

From The White House

Well it took some time however here it is straight from the WHite House

Congrats! once again

Some other Certificates given to SJHS

The boys deserve all of the certificates and then some!

Cougars and Knights my update..Soccer

Ok folks remember how I wrote to these two local indoor soccer teams and asked them to write a letter or make some kind of contact with the boys soccer team for making history?
Well to this date no contact has been made that I know of.

Sorry to see that the local teams that the boys like to watch are not supportive of local HS teams that make history.

Are more Letters Coming??? We will see

Ok,

I am still waiting to hear from a few others and waiting to see if they are going to send the SJHS a letter for making history.

1) stockton cougars

2) Sacramento knights