The Popularity of Sports Sponsorship

Sports sponsorship can be observed and dated back to Rome and Ancient Greece where prominent society members supported the arts festival as well as the sports played. By support, it didn’t mean the proper sponsorship or patronage that was considered as a marketing tool. It rather meant continuation of such festivals and athletic events for entertainment.

Today, however, sponsorship through sports has become one of the most popular kinds of sponsorship due to the amount of exposure it can get for both sponsor and sponsee. Sponsoring an athlete or sport means that the sponsor is exchanging products or money for the right to link and associate the company name with the sporting event or athlete.

Why do organizations sponsor sports?

Aside from the popularity tag sports sponsorship gives, a number of other benefits also appeal to the company’s interest. Some of the most common benefits are given below:

Added value to brand

Companies that sponsor sports want their product or range of products to have added value when attached to a sports event or group. By value, this points to product quality, price and/or content. Companies use sports as a leverage to stand out among other competitors, and in turn create for themselves a top position where consumers can remember the name, and possibly have permanent brand recognition.

So what exactly do sports have that other types of sponsorships don’t necessarily offer? To view in terms of goals – sporting events have always had one definite output, and that is there is always a winner in the end. There is always competition; a test of which team or athlete will overcome the other, proving who is superior.

Gold medals, trophies, world records, global awareness are involved in sports and are the symbol of status of teams or athletes in a particular sport. Winners become popular enough to become household names, and this is what appeals to corporations who want to give out sponsorships. They want their name attached to that household name – which will in turn become a household name.

Major corporations such as Gatorade have applied this kind of sponsorship and come out as one of the most popular brands for beverage products. They attach themselves with major sporting events and give relevance by pointing out the benefit of the product to the athlete. This then sticks to the minds of consumers and sports enthusiast about which sports drink is the one to stick to.

Sports sponsorship does not only apply to major companies, but also to small businesses as well. The general idea of brand awareness is still applied and the only difference is the level or scale it covers.

All in all, organizations support sporting events with specific objectives, each of which is addressed below:

• Brand Awareness – this objective seeks to let consumers become aware of the product name.

• Brand Image – this objective attempts to create a specific style and/or personality that distinguishes a brand from its other competitors, and in turn may give premium pricing

• Consumer relations – corporations support sporting events to directly involve themselves with consumers and potential clients, proving that their company is capable of providing proper services and/or products

• Community relations – A more altruistic approach is for this objective wherein the company is concerned about the welfare of a community; and so supporting a sports event can make themselves know to the community

• Employee relations – this objective for a corporation is to promote employee loyalty that will in the long term be very beneficial to the business

Video of game

Thank you! McDonald's

I sent out emails to several local restaurants in our area and McDonald's on San Juan and Madison Ave were the first to respond and WE THANK THEM!

Congrats to the SAN JUAN BOY's SOCCER TEAM for making HISTORY by making it into the Championship Game on 11/15/08
You all DID AWESOME!!!

what a goal................

Cal Rush Tourney 11/24/07

The games today were fun to watch since I have not been to a game in several weeks.
the pictures have been uploaded to http://www.flickr.com/soccerisalive

Thanks

Also new items are at my online store.

http://www.zazzle.com/soccerisalive*





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Ref's and training

In all fairness most games are called fairly, however every now and then you get a REF who either has issues with a coach or the team is one of his family favs or his son or daughter played on the team and the coach is his friend, (you get the meaning)
So then the game is not called fairly, as in the game today on field 2 at Cherry Island. The Ref would warn the green team and talk to them however for the same exact thing he would yellow card the other team.
That is not how a REF should call a game, if he cannot call it fairly then maybe he should be removed from the CENTER..
The green team kicked the ball out of bounds and almost to the snack bar and the REF said green team do not go get that ball and he took the ball from the goalie from the yellow team so the very next kick the goalie from that other team had to go and chase that ball since the REF told the green team not to go and get the ball that they kicked out.. (not making since, so who was going to get that ball? we did after a few mins, however the REF should have never of did that, since the yellow team had to chase every ball that was kicked out and the REF never told them not to go and get it like he did the green team)
Then in the middle of a good play(ball going good and moving down the line, yellow team has the advantage) the REF blows his whistle and yells at two boys that did not even have the ball or was even in the line of play? Then he took the advantage away from the YELLOW team and made them do a drop ball?
This game was not called fairly, however it is to late now and thanks to the REF who took the greens side the BOYS were almost at blows with each other... the Green teams COACH refused to shake the yellow teams hands and once again due to a POOR CENTER REF a game was not called fairly....
It makes you wonder if the game was called fairly would the green team of had the advantage? I do not think so.
The Ref was critized by both sides for his not being fair to both teams and that he did a poor job and should be ashamed of himself, he said THANK you and kept walking,
it was also getting dark so in all fairness to all players the game should of not be played on unless there were lights...
At this point it really does not matter who won or not that is not what this posting is about..
REf's are trained and recertified each year and the Ref Coordinators are at each game and are supposed to be watching the REF's as the Center to see what more training they need.
Each game is different and has to be called consistnatly.

Letters have been Sent

Well I am still on my crusade to get the San Juan High School Boys Soccer Team some kind of recognition for making history for their school.

I will know in a few weeks if they will be getting a letter from the Gov and the Mayor of Citrus Heights...

I will not stop until they get some kind of Thank you for making history.

Come on if we can take time to mention people who make the loudest whistle sound and food eating contests, cant we atleast mention REAL HISTORY MAKING EVENTS????

Still does not make any sense to me and it will never make any sense to me I guess however I have faith that all of my efforts will pay off and once again I will keep everyone updated here on this blog and I am not stopping until I see the team get what I think they should..

Their Banner

WAY to Go TEAM!

I emailed Bryan and Ryan of Channel 10 News

Ok I emailed channel 10 news asking them to mention that SJHS made history and since they highlight football they should also highlight soccer games..

I did recieve a reply back , however I cant post it here until I get Bryan's permission.. I did inform him that he could come here a make a comment on why this can't be done..so we will wait a see. I also asked his permission to post his response...waiting on that also..

The way I see it is if your going to mention or take time out to highlight one high school sport then be fair and do it for all the sports or do not do it at ALL.

I am on a mission to make sure that these boys get acknowledged for this...My GOODNESS they made HISTORY!

I am also waiting on the other local stations to reply back... also the Mayor of Citrus Heights...

I will keep everyone updated.. however I will not post any responses unless I have permission of the person who is responding. That is only fair.

Semifinal game is in WATERFORD 11/08/07

Congratulations to the boys soccer team for making San Juan history. They are the first San Juan High School Boys Soccer team to ever win a playoff game! They did so by beating Victory Christian 4 to 2 in a penalty kicks shootout after playing them to a 1 to 1 tie after two overtimes.

*Semifinal game is at Waterford HS (12 miles east of Modesto) at 3:00 on Thursday (November 8th). Early dismissal time is at the end of lunch. Bus leaves at 11:45.

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